Though in its initial stages, the Charity Souk recently organised by the 37-year-old Dar Al Ber Society (DABS) has been a big success and attracted up to 3,000 shoppers, including residents and tourists.

Customers from different nationalities and cultural backgrounds have flocked to the first of its kind gathering to be run by a charity association in the country, according to Abdullah Ali bin Zayed, executive director of Dar Al Ber Society.

“The exemplary function is a true reflection of the humanitarian, charitable, social, and national values prevailing all over the country in view of the directions of the UAE prudent leadership.”

The Charity Souk gives a boost to the relentless tourism effort and activities the emirate organises during the Dubai Shopping Festival, he added. “The event spotlights the lenient values of the society.”

Dar Al Ber distributes a variety of products to all shoppers disregard their nationalities and religions in attempt to bring happiness to all residents in the country, Bin Zayed pointed out.

“The Souk also enhances the value of work and productivity by empowering low-income families and helping them to join workforce and be more independent and productive instead of just seeking help from others.”

The event was a good chance for DABS staff to explain the easygoing values of Islam, and shed light on the supreme objectives behind collecting contributions and redistributing them to eligible people disregard their backgrounds, he underlined.

“Such exceptional forbearance has encouraged many non-Muslims to willingly and kindly chip in and give for charity whereas community schools have also offered to donate and hand out foodstuff during the holy month of Ramadan.”

The Islamic Information Centre staff also had a chance to enlighten non-Muslims about the tolerant teachings of Islam and dispense a big number of brochures, leaflets, CDs, and Quran copies in different languages, Bin Zayed stated.

The friendly atmosphere and responsive attitude of the Centre competent scholars and preachers have encouraged many non-Muslims to learn about Islam that four of them willingly converted to Islam.”

The Charity Souk, offering famous brand products and trademarks against competitive prices, has attracted thousands of shoppers and tourists, he said. “Up to 175 female workers with a private company have been nicely invited to the Souk.”

The Consolidated Contractors Company organised an inspiring awareness lecture to enlighten the workers about healthy food, Bin Zayed disclosed. “The workers were offered dinner and left with valuable golden gifts.”