The Dar Al Ber Society and Life for Water Industries, based in Dubai, concluded a cooperation agreement, under which the two parties launched an initiative under the slogan ‘Water of Hope’, stipulating that the second party allocate one dirham of each daily sales, for the benefit of charitable work which is implemented by the Society, especially the Water projects.

The Society was represented, during the signing of the agreement, by Dr. Mohammed Suhail Al-Muhairi, CEO and Managing Director of Dar Al Ber, while Life company was represented by Rashid Mohammed Al-Amri, CEO.

Dr. Mohammed Suhail Al Muhairi stressed that the cooperation agreement aims to strengthen the community partnership between the two sides in serving the local community, noting that the Society continues to expand its network of community and national partnerships, in order to support and consolidate charitable, humanitarian and development projects in the UAE and the world, and to help the needy, people with limited income and community segments. Extending a helping hand to the poor and afflicted around the world.

Dr.Muhammad Al-Muhairi said that Dar Al Ber will invest, in light of the agreement, the proceeds from the initiative and the donations of the Life water company in return for its sales, in the implementation of a number of charitable and humanitarian projects, in accordance with the procedures and mechanisms followed by the Society.

Rashid Mohammed Al Amri, CEO of Life Water Industries, said: “The agreement stipulates that the logo of the Dar Al Ber Society be placed on Life products of water bottles and vehicles used to transport these products to sales outlets and consumers, in the context of promoting the charitable association, which is a leader in the country, the region and the world, which represents one of the most important and prominent charitable and humanitarian institutions in the UAE, and to promote the process of spreading its charitable, humanitarian and developmental message, and to achieve its lofty goals of helping the needy and the poor, alleviating their suffering, and pushing community development strides forward.

Rashid Al-Amri pointed out that Life for Water Industries puts in mind, behind the new agreement, a serious and effective contribution to helping and supporting low-income and needy social groups, and implementing its commitment to the values of social responsibility.